Client First Insurance Solutions is rebranding their business insurance department as Solutions.
Client First Insurance Solutions is excited to announce a new branding called Solutions. While Client First is already known as a regional leader in Marketplace health insurance and affordable automotive insurance, founder and President Kirk Lyman-Barner felt that a rebranding was necessary to inform the Southwest Georgia community about their business insurance division.
Getting back to strategic planning
Insurance needs are often seen as transactional and a necessary evil cost of doing business. Many purchases are required by law, such as workers’ compensation coverage, and others are required by banks or contracts. With over 25 years’ experience, Lyman-Barner knows there is more to it than an impulsive transactional purchase.
When done right, small business insurance relationships are local and involve knowing the client, exploring their needs, and then finding affordable options to meet risk management planning. Lightning strikes, restaurant coolers lose power, and customers slip and fall. These are casualties that occur, but there is so much more to running a business. Partnering with a local independent agent can help small business owners work in tandem with financial and tax advisors to plan for succession and be prepared if the business loses a key-employee to disability or death.
Getting to know clients and planning together with them to help them grow is at the heart of Solutions. That is why Client First is also specializing in the needs of the business owners’ families with their bundled home and auto plans along with life, health and disability programs. They bring their insurance expertise to small business owners, giving them the security to focus on their own customers and personal lives.
A small agency with a big toolbox
Starting a business is hard. Starting an independent insurance agency is very hard. Some of the biggest and best carriers don’t want to talk with small agencies unless they can guarantee large premiums from their clients. This isn’t always possible, especially in a rural community.
Fortunately, there is a way for agencies to bring these relationships to local businesses: through a cooperative arrangement between many small agencies.
Client First is a member of Ironpeak, a network of over 3,100 insurance agencies across 48 states that collectively wrote over $4 billion in premium last year. This partnership allows Solutions. by Client First Insurance to have big agency relationships with carriers while staying locally owned and providing that familiar rural neighborly customer service. This is important to Lyman-Barner: “Our name is our promise, and we didn’t want to lose our identity as we grew our capacity with carriers. Ironpeak makes that possible.”
Wendy Simpson, Ironpeak Regional Manager, stated, “Ironpeak is proud to support Client First Insurance as a valued member of our platform. Their clientfirst culture and strong leadership make them an ideal partner as we work together to drive profitable growth, expand market opportunities, and preserve agency independence.”
How to become a Solutions. client
If you are interested in learning more about becoming a Solutions. client, give Kirk or Daniel a call and they will work with you to see if your business is a good fit.
Daniel Iordanov is the Assistant Manager of Commercial Lines and is a graduate of the University of Georgia with a degree in Risk Management and Insurance.
Daniel Iordanov (229) 596-1009
Kirk Lyman-Barner is the founder and owner of the agency, and has been finding insurance solutions for small business owners and their families since 2000, when he launched his career with Prudential Financial.
Kirk Lyman-Barner (229) 596-1003
